Services: Content strategy and writing (magazine), Writing: Video, web
I was thrilled to partner with Crew Marketing Partners for the OKGO! campaign.
OKGO! is a business-driven storytelling campaign to bring industry events, talent and business investment to the region, just east of Vancouver. It’s a collaboration of the Central Okanagan Economic Development Commission, Tourism Kelowna, and Accelerate Okanagan.
Vol. 1 established the foundation of the select industries and top businesses and with Vol. 2, we highlighted more stories and help cast the Okanagan as one of the major hubs for startups and entrepreneurs in Western Canada and the Pacific Northwest.
Through a print magazine, website, digital campaign, and beautiful videography, we told the stories of the innovation, entrepreneurship and educational pride that drives growth in the Okanagan economy.
I interviewed and wrote the entire Vol. 2 magazine, and shaped the scripts for the OKGO! video series (you can see three below and find them all here). This campaign won four Marketing Canada awards and was recognized as one of the top campaigns in 2022.
Agency: Crew Marketing Partners
Chief Creative Officer: Gerald Schoenhoff
Accounts team: Daniel Alfred & Rachel King
Design: Bryan McAllister
Producer: Darcy Smith
Video Editing: Cameron Tomsett
Writer: Mike Plunkett