Does your content
need herding?

We can help!

Welcome to Good Boy Bentley Creative 

It’s common for ideas and products to kick ass but the “story” seem a little off. For founders and executives like you who are driven by mission, it’s evident how awesome your business, foundation and startup are but not to your target audience.

You need a freelance writer and editor who follows the trends, understands the regulations and speaks the language. And you need well-written and tightly edited content that’s completed on time and ready to rock the market.

If that’s you, you’ve come to the right place.

How we can help you

Valuable writing and editing

What’s the value-add for having G.B.B. Creative write and edit for you? We focus on you and your mission first and foremost. We have produced many articles, blog posts, white papers, annual reports, and more. We know how to emulate your voice and style, or help you create yours.

Sound content marketing strategies

We have masterminded and orchestrated content marketing strategies in fields as varied as healthtech to talent development. G.B.B. Creative is well-versed in content marketing best practices and will partner with you to ensure your content is bringing the results you need.

Mission-driven messaging and branding

From creating a new mission and vision statement to getting your boilerplate spot on, G.B.B. Creative walks (and even runs, if you’re a runner) with you to build a solid communications foundation.

Producing impactful videos

Videos are our jam. We got you covered on pre-production duties for most types of consumer-facing videos. In concepting, scripting, pre-interviewing and interviewing, we know what to do to get your video to the level of impact it deserves to be.

Who We Are

Mike Plunkett, the founder and principal of G.B.B. Creative, loves great stories. He’s spent more than 15 years in journalism and communications, in newsrooms and nonprofits, sharing stories with the world.

A former journalist and designer, he formerly worked at The Washington Post, where his writing on health, wellness, tech and business was syndicated in more than 100 outlets worldwide, including the Chicago Tribune, the St. Louis Post-Dispatch and the Sydney Morning Herald. As a communications professional, he partnered with mission-driven organizations to re-imagine print and digital publications and recast their messaging and branding strategies.

Mike, his wife Megan and their corgi Bentley, reside in Tucson, Arizona.

MIke Plunkett portrait
Mike Plunkett is the founder and principal of Good Boy Bentley (G.B.B.) Creative


Expertise and professionalism

When we were recently preparing to launch a new product, Mike was the first person I called for marketing help. He’s a respected creative and can always be relied upon to bring expertise and professionalism to every project. Although Mike is best known for his writing talent, G.B.B. Creative is not one dimensional. Beyond content creation, writing and editing, Mike’s voice at the table was critical to building a successful brand strategy, too.

Craig Paddock
Paddock Productions

An uber-reliable pro

Known to most as a journalist, Mike Plunkett is also secretly a branding whiz, communications guru, and top-notch project wrangler. I’ve worked with Mike on two year-long pro bono annual report projects for non-profit clients through the Taproot Foundation. He is an uber-reliable pro who made both projects a success — in fact, I sought Mike out for the second project because I so valued working with him on the first one.

Rob Riordan
Director of Advancement Communications, George Mason University

His insights and expertise were invaluable

I was confused about how to put together a content marketing plan for my communications firm because there are just so many platforms and not enough hours in the day. Mike analyzed my metrics and asked me thoughtful questions about my company goals. He mapped out a strategy I could immediately put into action for my business. I went from stuck to having a step-by-step strategy for results. His insights and expertise were invaluable.

Theola DeBose
Principal, GraySide Media Group

Impressed with his ability

I hired Mike Plunkett to write articles in line for Overlap’s content marketing strategy. I was impressed with his ability to bring technical articles on digital health, health care policy and research to life and make them lively and engaging to read. I called on his editing skill to edit our 4,000-plus article on remote patient monitoring, putting the work of two different writers into one cohesive piece that matched Overlap’s voice. Even after our work at Overlap ended, I still call on him for advice and counsel. I highly recommend him to anyone who needs a strong healthtech writer and editor.

David Haddad
Founder and CEO, Overlap Health

If this is you, you’ve come to the right place. Let’s get your content moving in the right direction.