A micro-studio led by Mike Plunkett, we help you find your new brand story and message, name it clearly, and build it into something that deeply connects with your fan base, lead your category (or help you create a new one), and starts your new organizational era.

You Might Be At A Turning Point If…
Your organization is growing and evolving but the brand you built or stewarded on hasn’t kept pace. It worked, but now it’s costing you customers, deals, or credibility.

Your team of executives, staff, or board of directors can’t agree on what to say about the organization, but you’re the only one who can explain it clearly.

You’re about to launch a campaign, expand into new markets, or add services, but you know your brand foundation isn’t strong enough to hold what’s coming.

Your brand was built around your founding story, but the organization has become something bigger and you’re struggling to know how to clearly say what it’s becoming, with or without you in it.

You’ve tried to fix this before — with an agency, with a consultant, with a team offsite — and something still isn’t landing.

If any of these sound like where you are right now, you’re in the right place.

What Makes GBB Different:

The Source Material Method. This is our diagnostic approach built on Mike’s training and work as a journalist that finds what’s already true and builds the brand story on that foundation.

Intensive models to guide you to transformation. We show up at your organization’s turning point and build what’s needed to move forward. Every engagement is a full commitment. No diluted attention, no obligation hours, no work that exists to justify a monthly fee.

Diagnosis and execution in the same hands. The strategy and the words are aligned because we partner with you to make both. No handoff gap, no translation loss.

Speed-to-clarity under pressure. Most strategists need extended time and research to find your truth. We accurately find that’s true quickly and often under impossible deadlines because our method is unlocking what exists, not inventing something new that doesn’t resonate.

Outside perspective, inside empathy. We see what you often can’t see because it’s very difficult to see the label from inside the bottle. And we approach your brand story with a kind and unbiased perspective, so you feel found rather than analyzed.

Partnerships with the decision-maker. We work directly with the person who’s brand is often an extension of themselves: the executive director, the founder, the leader. It’s a collaborative approach but unlocking your new brand story means eliminating layers and barriers.

Learn more about our Foundations and Expressions here. It’s easier to share our work this way (sorry SEO overlords…). When you’re ready to move forward, start with the GBB Turning Points Intensive. Schedule your Intensive here.

Not sure if you’re ready or want to learn more? Read this article first.

A Message From Mike Plunkett

I can’t tell you how many times I’ve written some variation of “We’re in a changing world” for my clients as of late. Religious organizations, economic development initiatives, even a Canadian popcorn brand (which is amazing and has won a ton of awards) — we’re all in it.  

But the answer isn’t fear or panic. And it’s not about certainty. The only certainty is that change will continue to happen. 

What will be your way forward? Clarity, cohesiveness and confidence. Besides being a sucker for alliteration, I really care about your success as an organization. What you’re doing, day in and day out, is what will make the difference in our world today.

I’m the one leaders who are at an inflection point in their organization call when the stakes are high and need the right story found fast.

I will warn you: This type of brand and messaging work isn’t for everybody. It requires a commitment to finding what makes you you, and a tangible desire to move your business or organization forward. If this is a fun intellectual exercise or checking off the box for your senior leadership, I wish you well but we aren’t the one for you.

And I will also caution you that this can be a very emotional process. If you created this company and brand as an extension of yourself, and/or you are heavily invested in your mission, recognizing you’ve outgrown your brand story and trusting someone to change it can be very daunting and hard.

That’s why GBB partners with you in diagnosing the root of your story issues, creating an achievable strategy, and implementing your new story with elegant and effective copy. I stand with you in your turning point, and make sure you’re ready to take on the world.

If you’re ready to make your path clear and move forward, I’m here to help.

Let’s get your brand moving in the right direction.