Does your brand
Is your brand working for you?
You produce a CPG product and it’s great. But not enough people know about it.
You operate a health company that can make a real impact. But no one truly understands exactly what you’re doing.
You run a B2B consumer goods startup or have been in business for years. But in the minds of your target audience, you and your competitors are all saying the same thing.
The foundation is there. But you’ve yet to find your unique spot within your category. You need better flow with your customer fan base. And for goodness sake, you need to sell more product.
Values and passion got you this far. Now, it’s time to get results.
If that is you, you’ve come to the right place.
I’m Mike Plunkett, a former journalist turned copywriter and copythinker who helps consumer goods and public health companies get their brands moving in the right direction. I can help you better connect with your customers, set you apart in your category, and sell more products and raise your brand awareness.
How I can help you
Valuable copywriting and copy editing
What’s the value-add for having me write and edit copy for you? I’ve worked on everything from articles to white papers. I know how to emulate your voice and style, or help you create yours.
Sound branding and marketing strategies
I’ve produced branding and marketing strategies that help drive business goals forward. Your brand is your currency and you should work with someone who knows how to use it.
Mission-driven messaging and branding
From creating a new mission and vision statement to getting your boilerplate spot on, I’ll walk (and even run, if you’re a runner) with you to build a solid communications foundation.
Impactful TV, online and radio ads
These are my jam. I got you covered on pre-production and production duties for consumer-facing media projects: Concepting, scripting, and interviewing.
Meet Mike Plunkett
I’m the founder and principal of G.B.B. Creative and I love great stories. I’ve spent more than 15 years in journalism and communications, in newsrooms and nonprofits, sharing those stories with the world.
The LinkedIn bio: I’m a former journalist who’s worked for newspapers throughout the country. The last stop was the The Washington Post, where I wrote about health, wellness, tech and business. My articles were syndicated in more than 100 outlets worldwide, including the Chicago Tribune, the St. Louis Post-Dispatch and the Sydney Morning Herald. I moved into content marketing and copywriting in 2017 and I now partner with agencies and companies to help shape consumer goods brands. Check out some of my work here.
Me, my wife Megan, and our corgi Bentley, reside in Tucson, Arizona.
Let’s get your brand moving in the right direction.