When we were recently preparing to launch a new product, Mike was the first person I called for marketing help. He’s a respected creative and can always be relied upon to bring expertise and professionalism to every project. Although Mike is best known for his writing talent, G.B.B. Creative is not one dimensional. Beyond content creation, writing and editing, Mike’s voice at the table was critical to building a successful brand strategy, too.

Known to most as a journalist, Mike Plunkett is also secretly a branding whiz, communications guru, and top-notch project wrangler. I’ve worked with Mike on two year-long pro bono annual report projects for non-profit clients through the Taproot Foundation. He is an uber-reliable pro who made both projects a success — in fact, I sought Mike out for the second project because I so valued working with him on the first one.

I was confused about how to put together a content marketing plan for my communications firm because there are just so many platforms and not enough hours in the day. Mike analyzed my metrics and asked me thoughtful questions about my company goals. He mapped out a strategy I could immediately put into action for my business. I went from stuck to having a step-by-step strategy for results. His insights and expertise were invaluable.

I hired Mike Plunkett to write articles in line for Overlap’s content marketing strategy. I was impressed with his ability to bring technical articles on digital health, health care policy and research to life and make them lively and engaging to read. I called on his editing skill to edit our 4,000-plus article on remote patient monitoring, putting the work of two different writers into one cohesive piece that matched Overlap’s voice. Even after our work at Overlap ended, I still call on him for advice and counsel. I highly recommend him to anyone who needs a strong healthtech writer and editor.